Now in its 6th year, Nexcare Bandages from 3M is partnering with America’s Blood Centers on “give”, an annual initiative focused on World Blood Donor Day to thank recurring blood donors and encourage others to join the cause. This year’s program will take place the week of World Blood Donor Day (June 14); beginning on Monday June 9 and extending through Sunday, June 15.
Through this alliance, Nexcare Bandages provides resources to participating ABC donation centers including a supply of limited-edition Nexcare give bandages, made with latex-free materials, for donors and an extensive media relations campaign. Resulting from these efforts, the Nexcare give Program is featured extensively in national and local magazines, newspapers and broadcast TV outlets as well as online and blogs. This media coverage in the weeks leading up to World Blood Donor Day details the program and overall partnership and shares information about the local community centers where donors can get involved.
